Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international...

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Bibliographic Details
Published in:Springer eBooks
Corporate Author: SpringerLink (Online service)
Other Authors: Noble, Charles H. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
business.
Marketing
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:http://dx.doi.org/10.1007/978-3-319-13078-1
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http://dx.doi.org/10.1007/978-3-319-13078-1
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