Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-13078-1 Перейти в каталог НБ ТГУ |