Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing...
| Published in: | Springer eBooks |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-16973-6 Перейти в каталог НБ ТГУ |