The 1980's: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in area...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-16976-7 Перейти в каталог НБ ТГУ |