Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /
This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online...
| Опубликовано в: : | Springer eBooks |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Серии: | Progress in IS,
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| Online-ссылка: | http://dx.doi.org/10.1007/978-3-319-16115-0 Перейти в каталог НБ ТГУ |