Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online...

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Bibliographic Details
Published in:Springer eBooks
Main Author: Trenz, Manuel (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Progress in IS,
Subjects:
business.
Marketing.
Production management.
Information technology.
Business > Data processing.
Sales management.
E-commerce.
Business and Management.
IT in Business.
e-Commerce/e-business.
Sales/Distribution.
Operations Management.
Online Access:http://dx.doi.org/10.1007/978-3-319-16115-0
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http://dx.doi.org/10.1007/978-3-319-16115-0
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