Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online...

Полное описание

Библиографическая информация
Опубликовано в: :Springer eBooks
Главный автор: Trenz, Manuel (Автор)
Соавтор: SpringerLink (Online service)
Формат: Электронная книга
Язык:English
Публикация: Cham : Springer International Publishing : Imprint: Springer, 2015.
Серии:Progress in IS,
Предметы:
business.
Marketing.
Production management.
Information technology.
Business > Data processing.
Sales management.
E-commerce.
Business and Management.
IT in Business.
e-Commerce/e-business.
Sales/Distribution.
Operations Management.
Online-ссылка:http://dx.doi.org/10.1007/978-3-319-16115-0
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Оглавление:
  • Introduction
  • Offline, online and multichannel commerce
  • Perception and valuation of MC integration services
  • Purchase specific and individual differences
  • Reflection.

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