Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-319-17392-4 Перейти в каталог НБ ТГУ |