Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...

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Bibliographic Details
Published in:	Springer eBooks
Corporate Author:	SpringerLink (Online service)
Other Authors:	King, Robert L. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	business. Marketing Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Online Access:	http://dx.doi.org/10.1007/978-3-319-17392-4 Перейти в каталог НБ ТГУ

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