Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge o...

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Bibliographic Details
Published in:Springer eBooks
Corporate Author: SpringerLink (Online service)
Other Authors: King, Robert L. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
business.
Marketing
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:http://dx.doi.org/10.1007/978-3-319-17392-4
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Table of Contents:
  • Foreword
  • Plenary Session
  • Issues in Methodology
  • Consumer Behavior,-  Minorities and Advertising and Promotion
  • Minority Enterprises.

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