Business Relationship Management and Marketing Mastering Business Markets /
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...
| Published in: | Springer eBooks |
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| Corporate Author: | |
| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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| Series: | Springer Texts in Business and Economics,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-662-43856-5 Перейти в каталог НБ ТГУ |