Social - Local - Mobile The Future of Location-based Services /
In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the 'SoLoMo synergies' that arise from this paradigm shift in future shopping, which also promises new and effe...
| Published in: | Springer eBooks |
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| Main Authors: | , |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-662-43964-7 Перейти в каталог НБ ТГУ |