Image marketing: using public perceptions to attain business objectives /

Image marketing: using public perceptions to attain business objectives /

Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Language:English
Published: Lincolnwood, Ill., USA: Chicago, Ill. : NTC Business Books; American Marketing Association, c1996.
Subjects:
Corporate image.
Advocacy advertising.
Public relations.
Mass media and business.
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