Reputation management of academia as a "Territory of progressive science". How to protect scientific community and society
Academic communities are extremely fragile in the age of social media. The complex nature of highly mediated events often impedes university public relations departments from controlling for multiple risks. Many universities appear to have "a glass jaw" when faced with reputation crises....
| Published in: | Цифровой бренд-менеджмент территорий: глобальный и локальный аспекты : материалы IV Международной трансдисциплинарной научно-практической Web-конференции "Connect-Universum-2018", 29-30 ноября 2018 года С. 177-179 |
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| Format: | Book Chapter |
| Language: | English |
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| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000671874 Перейти в каталог НБ ТГУ |