Personal branding for academic faculty: a new social phenomenon for Russian higher education?
The paper reports the results of a pilot study on the extent to which academic faculty at Rus-sian higher education institutions engage in personal branding. The paper places personal branding in the context of an increased reliance on social media by Russian higher educa-tion institutions and exami...
| Published in: | Вестник Томского государственного университета. Культурология и искусствоведение № 38. С. 94-98 |
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| Format: | Article |
| Language: | English |
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| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000722147 Перейти в каталог НБ ТГУ |