Methods of analysis of a modern university's presence in the Internet communicative space

Today a university cannot build and promote its identity unless it communicates successfully on the Internet. Internet presence is a challenging issue that requires thorough analysis. A communications audit that makes competent assessment of a university's Internet presence is necessary to ensu...

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Bibliographic Details
Published in:AI & Society Vol. 32, № 1. P. 89-100
Main Author: Bychkova, Marina N.
Other Authors: Okushova, Gulnafist A.
Format: Article
Language:English
Subjects:
Online Access:http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000549355
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