Social networking as an advertising tool in Russia and abroad
This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attracti...
| Published in: | SHS Web of Conferences Vol. 28. P. 01003 (1-4) |
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| Other Authors: | , , , , , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000624107 Перейти в каталог НБ ТГУ |