Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python

Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language. Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will h...

Полное описание

Библиографическая информация
Главный автор:	Baig, Mirza Rahim
Другие авторы:	Govindan, Gururajan, Shrimali, Vishwesh Ravi
Формат:	Электронная книга
Язык:	English
Публикация:	Birmingham, UK Packt Publishing, 2021.
Редактирование:	Second edition.
Предметы:	Consumer behavior > Data processing. Marketing > Data processing. Python (Computer program language) EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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