The impact of strategic marketing on enterprise competitiveness
Today, the problem of the enterprise's competitiveness is more urgent than ever for the national economy and for its economic entities - enterprises. It is important to determine what extent the enterprise is competitive with other entities in this market, since a high degree of competitivenes...
| Published in: | Цифровой бренд-менеджмент территорий: глобальный и локальный аспекты : материалы IV Международной трансдисциплинарной научно-практической Web-конференции "Connect-Universum-2018", 29-30 ноября 2018 года С. 138-141 |
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| Format: | Book Chapter |
| Language: | English |
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| Online Access: | http://vital.lib.tsu.ru/vital/access/manager/Repository/vtls:000671872 Перейти в каталог НБ ТГУ |